NEW YORK HARBOR PARKS
National Parks of New York Harbor Conservancy
2006—present
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In addition to the Statue of Liberty, the National Parks of NY Harbor encompass woodlands, marinas, sandy beaches, military forts and the nation's first capitol. Who knew? Our job was to increase visibility for the parks with a website and online marketing campaign for a new NPS partner organization. We created a site with an interactive map, virtual tours and an events calendar and activities guide to 44 destinations. We've updated the site each year since, with new features, tools and content, and we write and produce a monthly newsletter for the client with a click rate averaging 40%. See the current website and subscribe to Harbor Highlights! |